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Importance of the latter :
One of the primary implications of a well-organized / good website, is
to keep your visitors in the website. A website is definitely created
for a purpose, unless intended for personal use, which is the minority.
For example, a portfolio website would want to be visited and it’s
content viewed. For companies and internet businesses, your website
certainly aims to provide product information, to make sales, or
somewhat similar. However, most individuals undoubtly prefer visually
captivating designs, so on and so forth. It is undeniable that this
causes no harm, but one must put himself/herself in other people’s
shoes, as to understand how a visitor to the website might think, do and
react.
1 ) Navigation
As I said, a web designer has to learn how to think the way your
visitors think.
Situation A : Website with good navigation ( 2-3 hyperlinks to target
page ), well planned in terms of placement, and design.
Situation B : Website with poor navigation ( takes forever for the
visitor to reach his/her target page ), hard-to-read navigation fonts
and poor placement of the navigation buttons/bar.
In Situation A, a visitor will always want to be able to access his/her
target page. For example, the individual comes across your website, and
is interested in the product sold, but wants to find more information.
He/she finds the navigation with no trouble, and enters the particular
product information page.
As for Situation B, a visitor stumbles into the website, and would also
like to find out more information about the product. Unfortunately, due
to bad placement and fanciful font-types, the visitor takes forever, or
even fails to find the navigation bar. Even when he/she does so, links
to the product information are nowhere to be found, (example : home >
about > products > product image > etc…[a few more clicks] > product
information ).
Analysis : In both situations, wouldn’t a website with characteristics
similar to the Situation A be more rewarding ergo better?
About the Author: This article was
written by Internet Marketing Expert Joe Terceira the creator of the
famous Search Engine Optimization software package.
http://www.seo-optimization-training-organic-affordable.com This
package was designed to help people with seo optimization, seo training,
organic seo listings, and an affordable seo technique to get there
websites listed on the top of all major search engines.
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